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THE PROJECT
Akinom was born of a simple idea: to refocus on well-being and the essentials... for men. Akinom took its first steps with underwear. In May 2021, boxer shorts and briefs were offered for the first time via a pre-order campaign. On the strength of this first success, with 610% of the target achieved, the Provençal brand quickly enriched its product universe through its e-shop.
Akinom's mission is to understand, accompany and implement masculine comfort to make everyday life a moment of permanent well-being. In addition to its design, technical and timeless collections, Akinom is committed to constantly improving its environmental impact, while fully subscribing to the principle of slowfashion by avoiding overstocking and not participating in sales.
Akinom goes further in spreading its universe with Sense the Freedom, a blog dedicated to health, care, fashion and design in a holistic and educational approach, in which the community can participate. This collaborative and participatory spirit is also reflected in the donation of 1% of Akinom's profits to the fight against testicular and prostate cancer.
THE FOUNDER
With a master's degree in History of Arts, Florian began working in the press offices of creative and luxury men's brands for almost 10 years. At the dawn of his 30th birthday, he returned to school to train as a shoe designer.
From shoe designer to Collection Director, he works on the shoe lines of consumer, premium and luxury brands, while creating his eponymous men's shoe brand in the 2010s.
It is with shoes that Florian feeds his obsession for the perfect balance between style and comfort. He observes the advent of sneakers and sportswear and quickly understands that this well-being will be required in all areas. The underwear sector was an obvious choice, as there is still a lot to do!
By founding Akinom, Florian shares a holistic vision in which he expresses his expertise in men's wear and his taste for well-being. Beyond a brand, it is a true lifestyle that Florian invites everyone to experience.
